An initiative of Yanua, Saving Pandas aims to raise awareness about the Giant Panda through education and conservation efforts, as well as through a specially-created mobile app game developed in collaboration with the Chengdu Research Base of Giant Panda Breeding in Sichuan.





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YANUA International Pte Ltd is incorporated in Singapore and aspires to be a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought. YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley.

Contact Information:
Yanua International Pte Ltd
enquiry@yanua.com

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YANUA International adopted 5 giant pandas named Jin Shi, Xi Le, Yin Yin, Le Le and Ying Ying for their lifetime. To date, this is the largest number of lifetime adoptions by any organisation. The Chengdu Research Base of Giant Panda Breeding thanks YANUA for its ongoing support for panda conservation. These 5 adopted pandas inspired the creation of 5 panda characters featured in the Saving Pandas Free App game. Their unique traits and personalities have been portrayed through the distinctly different looks of these cute panda heroes.

Ying Ying, The Rockstar (Welcome)

Chinese Name: 迎迎
Date of Birth: August 7, 2006
Place of Birth: Chengdu, China

Avant garde, fun, talented and musically inspired by everything. The Musician has a magical ability to charm others. He is mysterious and has the ultimate power to connect and communicate with others through his music. Intelligent and witty. Loves to be the center of attention. Likes the Dancer and constantly tries to win her attention with his charm and quick wit.

Xi Le, The Sportsman (Good News & Happy)

Chinese Name: 喜乐
Date of Birth: August 13, 2006
Place of Birth: Chengdu, China

Highly competitive and focused, but a real team player and physical leader of the 5 Pandas. Daring and bold. Generous and kind hearted, always comes to the rescue. A true champion and wildly energetic! Extremely expressive, loud and opinionated.

Le Le, The Artist (Happiness)

Chinese Name: 乐乐
Date of Birth: August 13, 2006
Place of Birth: Chengdu, China

This Artist and sculptor is a renaissance revivalist. She sees opportunities in everything and has great conviction in her art as a force for good. She simply wants to make the world a better place. She loves the planet, eco products, cultural anthropology and travel. She will fervently protect the earth.

Yin, Yin, The Dancer (Recite, Chant)

Chinese Name: 吟吟
Date of Birth: June 30, 2007
Place of Birth: Chengdu, China

Kind and compassionate with a gentle disposition. She is feminine in her mannerisms and the way she moves. Despite this gentle appearance she has strength of character and great resiliency. She has a crush on the Sportsman and skips and dances everywhere she goes!

Jin Shi, The Explorer (Golden Lion)

Chinese Name: 金狮
Date of Birth: August 7, 2006
Place of Birth: Chengdu, China

Studious, well read and intelligent. Loves to explore and always full of new ideas. He has courage combined with a sharp, analytical mind and is the advisor and mentor of the group. He is adventurous and curious. Says very little, but what he says is profound.

YANUA is a long-time supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley in Chengdu. YANUA’S efforts in supporting giant panda conservation include recent cause marketing campaigns with the San Diego Zoo to benefit the Zoo’s Global Wildlife Conservancy and the National Zoo in Washington, DC to benefit the Friends of the National Zoo.

DR. RICHARD CHARLES HELFER
Chairman of YANUA International Pte Ltd

Dr Helfer’s hospitality and tourism industry experience spans more than 35 years, and includes all aspects of the business, from hands-on management to the successful building of a global luxury brand and international hotel / resort management company.

As Chairman of the strategic hospitality / tourism organisations RCH international Pte Ltd and Creo Lifestyle International Pte Ltd, Dr Helfer provides strategic oversight and direction for an extensive portfolio of business offerings including: Owner Representation, Advisory Services, Asset Management, Conceptualisation / Master Planning, Restoration / Redevelopment, Branding / Marketing, Operations and Revenue Management.

Through the offices of RCH International, Dr Helfer has and continues to advise corporations, government organisations, and family offices including Kingdom Hotel Investments, Fairmont Raffles Hotels and Resorts, Credit Suisse, CCM Holdings, Falcon & Associates (Dubai), Galle Face Hotel Group, Nuri Holdings, Mori Building, The Farrer Park Company, YANUA International, YCS Estate, the National Arts Council and Preservation of Monuments Board of Singapore. 

As the founding Chairman / CEO of Raffles International (1989 – 2003) and President and CEO of Raffles Holdings (1995 – 2003), Dr Helfer grew and public listed the five star international hotel company, throughout Asia Pacific, Europe, the Middle East, and the Americas. During his time at Raffles, Dr Helfer conceptualized and developed the Raffles Brand and led the re-conceptualization / master planning and re-debut of a number of historic / new hotels and mixed-use developments, including Raffles Hotel, and Raffles City, Singapore

Dr Helfer is also professionally involved in sustainable social enterprises and community developments; he has a personal passion for the plight of giant pandas and has committed, through his role as Chairman of YANUA International, to generate support for panda conservation through YANUA’s extensive network.

 “When I see giant pandas, I never fail to appreciate that these fascinating creatures have survived eight million years of evolution,” said Dr Helfer, “We have a duty to our planet and our future generations to help eliminate threats to the survival of giant pandas by ensuring the conservation of these ambassadors of peace. I am delighted that we are host to this educational website which not only enriches the lives of its readers through live updates, but also allows them to participate by sharing facts and content on their own social media platforms.”

In addition to sitting on a number of public listed / private boards of directors and companies, Dr Helfer is currently Chairman of the Advisory Council of the School of Hospitality of Singapore Republic Polytechnic and Member of the Board of Trustees for the Singapore Institute of Applied Technology.  Dr Helfer is also the Chairman of Sculpture Square Limited, the first art space organization in Singapore dedicated to the promotion, development of contemporary / 3-dimensional (3D) art.

Dr Helfer is the Senior Advisor, at cabinet level, to the five ministries, which comprise the Tourism Authority of Cambodia, including issues concerning the World Heritage Site at Angkor. He in addition serves in a personal capacity, as Advisor to the King and Prime Minister of Cambodia.  Dr Helfer also serves as the Official Representative of the Tianjin Investment and Promotion Center (Government of Tianjin) in Singapore.

Dr Helfer through RCH International and Creo Lifestyle International is a member of the board of The Farrer Park Company and Chairman of One Farrer Pte Ltd engagged in master planning / developing Singapore’s first mixed use facility encompassing a luxury hotel, conference facilities, private full service hospital and medical centre. Dr Helfer is also advising, re-developing and restoring the Galle Face Hotel in Sri Lanka.

Dr Helfer holds a Bachelor of Arts (Honors) degree in Hotel and Restaurant Management from Michigan State University, USA and a Doctor of Business Administration in Hospitality Management, from Johnson & Wales University, USA.

“When I see giant pandas, I never fail to appreciate that these fascinating creatures have survived eight million years of evolution We have a duty to help eliminate threats to their survival.”

Dr Richard Helfer, Chairman of Yanua International Pte Ltd

PRESS
'I am a Giant Panda' Book Launch
Pictures from 'I am a Giant Panda' Book Launch

'I am a Giant Panda' Book Launch

Pictures from 'I am a Giant Panda' Book Launch

The new book by Dr Zhang Zhihe, 'I am a Giant Panda', showcases the author's personal collection of previously unpublished photographs. Three images were selected and limited edition photographic prints made available for sale.

Dr Zhang Zhihe took time out to personally sign and number a series of limited edition photographic prints, taken form the new book 'I am a giant panda'. The prints are on sale exclusively through The Shop@One Farrer.

Guests enjoy a 5 star lunch in the charming setting of the Pavillion at One Farrer Hotel and Spa.

Dr Richard Helfer opens the private lunch and book launch event at One Farrer Hotel and Spa.

Dr Richard Helfer and Dr Zhang Zhihe unveil the book - 'I am a giant panda'.

Dr Richard Helfer addresses the guests and tells them how the book 'I am a giant panda', came about.

Dr Zhang signs copies of his book for guests.

Dr Helfer takes time to meet guests at the private lunch and book launch.

Guests have fun with the giant panda plushies from the Saving Pandas App Game.

Celebrating the successful launch of Dr Zhang's book 'I am a giant panda'.

Dr Helfer and Dr Zhang mingle with all the colourful panda merchandise which will be on sale exclusively at The Shop@One Farrer.

Mrs Diana Tan, Dr Zhang and Dr Helfer take the stage to promote the new book 'I am a giant panda', written and photographed by Dr Zhang.

Dr Helfer and Dr Zhang with the exclusive and limited edition series of Panda photographic prints take from Dr Zhang's personal photographic library.

Guests have fun with the giant panda plushies.

Dr Helfer and Dr Zhang take time to check out the artistic panda cakes created by the pastry chef at One Farrer Hotel and Spa.

'I am a Giant Panda' Book Launch Kicks Off Month-long "Panda Mania" Promotion at One Farrer Hotel & Spa

PRESS RELEASE

'I am a Giant Panda' Book Launch Kicks Off Month-long "Panda Mania" Promotion at One Farrer Hotel & Spa

Singapore, 7 October 2015 - One Farrer Hotel & Spa in partnership with Yanua International and Luzerne Pte Ltd, will be showing support for panda conservation, by playing host on Friday 9 October 2015, to a special talk on panda conservation and the launch of an exciting new educational book written and photographed by Dr Zhang Zhihe, Director of the Chengdu Research Base of Giant Panda Breeding in Sichuan, at One Farrer Hotel & Spa’s Garden Pavilion.

Dr Zhang is an esteemed biologist, conservation specialist and published author and a pre-eminent authority on giant pandas.

Dr Zhang’s new book, ‘I am a Giant Panda’, joins a list of successful titles by the author.
The book follows the fascinating journey of a giant panda’s life all the way from birth to maturity and showcases a unique collection of previously unpublished photographs.

During the exclusive talk, the author will discuss global concerns and solutions regarding Giant pandas during a specially created “panda themed” three-course executive lunch by Executive Chef Kong Kok Kiang, for 150 business guests, featuring Marinated Chicken with Chinese Wine wrapped in Bamboo Leaves Glutinous Rice, Peanut and Homemade Spicy Conpoy in Bamboo Leaves Parcel Peking Duck; Wagyu Beef Tenderloin in Light Chinese Barbecued Sauce, Braised Tendon, Hand Pulled Noodle; Poached Grouper, Crabmeat and Crab Roe Preserved Vegetable, Hand Pulled Noodle; Pandan Macaroon Sandwich.

Dr Zhang has worked in the conservation sphere for over twenty years, and presently sits on numerous national and provincial level organizations in China. Dr Zhang is also widely recognised as a leading figure in developing collaborative research efforts on giant panda breeding projects between China, the United States, Japan, the United Kingdom, Spain, France and Denmark.

His broad contribution to conservation also includes working daily alongside giant pandas over the last ten years which has been the inspiration for a breathtaking collection of personal photographs. More than just brilliant photography, they reflect his deep passion and love for the giant pandas.

Dr Richard Helfer, Chairman, One Farrer Pte Ltd and  Chairman, YANUA International Pte Ltd, shares a personal passion for the plight of giant pandas which is classified as an endangered species by the IUCN (International Union for Conservation of Nature) an organization which helps the world find pragmatic solutions to our most pressing environment and development challenges.

He said, “When I see giant pandas, I never fail to feel gratitude for being able to enjoy these fascinating creatures which have survived eight million years of evolution. We have a duty to our planet and our future generations to help eliminate threats to the survival of giant pandas by ensuring the conservation of these ambassadors of peace.

"I am delighted that we are hosts to the launch of Dr Zhang's new educational book and we now also have the opportunity to promote greater awareness about panda conservation through the hotel and our staff."

One Farrer Hotel & Spa has committed to raise awareness about panda conservation through a series of activities and promotions at the hotel throughout the month of October.

The Hotel kicks off their one-month long promotion around the theme of supporting panda conservation, with the book launch and private lunch today.

In the next few weeks expect to see staff underlining their participation and commitment by wearing panda badges on their uniforms. In-house pastry chef Mr Wong Joon Kit has created a series of panda themed cookies and cakes.

The hotel will also be offering an array of ‘Saving Pandas’ themed merchandise in Touch and Feel Shop and made available in-room shopping. The retail items include the newly launched ‘I am a Giant Panda” book by Dr Zhang Zhi He, Director of Chengdu Research Base of Giant Panda Breeding, Saving Pandas’ P-5 (Pandas Five) panda character plushies, USBs, mugs and keychains.  There will also be available for purchase, signed limited edition photos by Dr Zhang of Pandas, selected from his latest book.

The interactive mobile game application ‘Saving Pandas’, featuring P-5 (Pandas Five) overcoming hurdles and enemies to save baby pandas, is also available for download for free on iTunes for a limited time period.  

In-house residents and patrons who dine at Escape Restaurant, will receive an additional 15% discount on panda-themed merchandise during the one-month promotion.

Mr Gilbert Madhavan, General Manager of One Farrer Hotel and Spa, shared his thoughts on the hotel’s involvement in panda conservation and month long promotion.

‘We already sell a lot of panda merchandise to our guests, in fact our ‘Saving Pandas’ themed plushies are among the top three most popular items in Touch & Feel shop and in-room shopping gallery."

Said Mr Madhavan. “We know there are less than 2000 pandas left in the world and at One Farrer Hotel and Spa, we want to promote awareness of these delightful creatures and the conservation concerns that surround them. Our activities aim to engage both staff and guests and to encourage a better understanding about what we can do to help ensure the continued survival of giant pandas.”

‘I am a Giant Panda’ book can be purchased at One Farrer Hotel & Spa lobby level Touch & Feel shop and in-room shopping at S$30 nett each. Other books by Dr Zhang Zhihe include: Unveiling Giant Pandas, Watch Me Grow - Panda, Giant Pandas: Born Survivors and The Story of 51g.

-END-

About One Farrer Hotel & Spa
The iconic beacon in the Farrer Park district, One Farrer Hotel & Spa is located in the middle of a rich heritage and cultural enclave, set amidst new and dynamic developments of the future. A luxury retreat designed for the discerning traveller, this five-star urban resort offers an intuitive approach towards lifestyle and hospitality, with unique and distinct accommodation, F&B, conference and spa offerings.

Nourishing both body and soul, the hotel and its surroundings resonate with notes of serenity with 15 gardens over 20 levels, offering lush greenery, flowing waters and reflective spaces, including a 11,100 sq foot operating urban farm.  Further extending our ‘Total Lifestyle Environment’ is the campus-wide commissioned permanent art collection, featuring more than 700 pieces of original Greater Asia 3D and contemporary art by emerging and established artists from Singapore and around the region, located in each of its accommodations and public areas.

One Farrer Hotel & Spa offers 243 well-appointed rooms within a ‘Hotels within a Hotel’ concept, comprising of three distinct hotels – Urban Hotel, Loft Apartments and Skyline Hotel & Sky Villas. With Farrer Park MRT station right at its doorstep, the Central Business District, places of interest and the city’s main shopping belt are just minutes away.  A member of Preferred Hotel & Resorts, One Farrer Hotel & Spa lays the foundations of the modern Farrer Park.

For more information on One Farrer Hotel & Spa, please visit http://www.onefarrer.com/

About YANUA International
YANUA International Pte Ltd is incorporated in Singapore. YANUA’s philosophical beliefs are at the heart of the company and can be found in their ventures, both business and social enterprise. They promote a lifestyle based on intrinsic Asian values of interdependence and balance and strive to encourage people to live fuller, more meaningful lives and bring positive change to the world. YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley. 

 

More information about YANUA International can be found at www.yanua.com.

About Luzerne Pte Ltd

Dedicated to contemporary dining, Luzerne products are the result of state-of-the-art technology, centuries of Chinese artisan craftsmanship and international design sensibilities. With almost 70 years of history and expertise, Luzerne has established itself internationally from its headquarters in Singapore and offices in China, United Kingdom and United States and is represented extensively around the world with a distributor network spanning the Asia Pacific, Middle Eastern, North American, European and African regions.


About Chengdu Research Base of Giant Panda Breeding

The Chengdu Panda Base is a non-profit organization engaged in wildlife research, captive breeding, conservation education, and educational tourism.  It is located in Chengdu, Sichuan, People's Republic of China.  The base was founded in 1987 with six Giant Pandas rescued from the wild and has grown to 145 Giant Pandas today.  Chengdu Panda Base possesses a unique and uncompromising commitment to the conservation of the wild (in situ) population and the healthy growth of the captive (ex situ) population. It aims are to be a world class research facility, conservation education center and international educational tourism destination. 

For more information please visit www.panda.org.cn


About ‘Saving Pandas’ Mobile Game Application

 ‘Saving Pandas’ is a mobile game application inspired by 5 giant pandas which reside at the Chengdu Panda Base. In the game, 5 panda heroes and heroine characters, collectively known as P-5 (Pandas Five) overcome hurdles and enemies to save baby pandas which have been abducted to alien planets. Players also get to learn fun facts about giant pandas such as how many giant pandas there are in the world today, how much bamboo leaves a giant panda eats in a day and what their likes and dislikes are.

Download the free Saving Pandas game on iTunes today.

For more information on ‘Saving Pandas’, please visit www.savingpandas.com

 

Media Contact                                                         

Mabeline Chan

One Farrer Hotel & Spa

+65 6705 7890 / +65 9745 8572

mabelinechan@onefarrer.com

 

Heather Anderson
YANUA International
+65 67379737
heather.anderson@yanua.com

Download the news release in PDF here

Chengdu Launch

THE HAY-ADAMS & SAVING PANDAS PARTNER TO PROMOTE GIANT PANDA CONSERVATION
Media ContactSherry Moeller, Moki Mediasherry.moeller@mokimedia.com301.807.0910THE HAY-ADAMS & SAVING PANDAS PARTNER TO PROMOTE GIANT PANDA CONSERVATION The Historic Hay-Adams to Feature YANUA International's Saving Pandas™ Mobile Game®, Children’s Panda Gifts, In-Room Surprises, and MoreWASHINGTON, D.C. (August 2014) –– The Hay-Adams recently announced they are partnering with Saving Pandas to raise awareness...

THE HAY-ADAMS & SAVING PANDAS PARTNER TO PROMOTE GIANT PANDA CONSERVATION

Media Contact
Sherry Moeller, Moki Media
sherry.moeller@mokimedia.com
301.807.0910

THE HAY-ADAMS & SAVING PANDAS PARTNER TO PROMOTE GIANT PANDA CONSERVATION
The Historic Hay-Adams to Feature YANUA International's Saving Pandas™ Mobile Game®, Children’s Panda Gifts, In-Room Surprises, and More

WASHINGTON, D.C. (August 2014) –– The Hay-Adams recently announced they are partnering with Saving Pandas to raise awareness of Giant Panda conservation during the month of August. This effort includes fundraising to support Friends of the National Zoo (FONZ).

YANUA International, presenters of the Saving Pandas mobile app recently launched in collaboration with the Chengdu Giant Panda Research Foundation, usually offers downloads of the app at a price, but as part of the promotion, there will be a complimentary download of the Saving Pandas mobile game from August 13 through September 1, 2014. Adding to the excitement of the “panda-monium” taking over Washington, DC in August, visitors to The Hay-Adams will enjoy an array of Saving Pandas fun:
Saving Pandas game play will be available on an iPad® at the hotel, where skilled players who achieve the different levels in the game, will be awarded with prizes
Young guests will receive Saving Pandas gifts, including fun treats
In-room surprises of more Saving Pandas merchandise will add to the fun
Creative panda-themed cocktail at the hotel's bar, with proceeds donated to Giant Panda conservation.

“We are excited to join the city’s celebration of the Giant Panda. Our partner, Savings Pandas, is deeply committed to and supports Giant Panda conservation through the Chengdu Panda Base in China. This collaboration amplifies our efforts to spread awareness of what we can all do to save this beloved animal,” said Mr. Hans Bruland, Vice President & General Manager of The Hay-Adams.

About The Hay-Adams Hotel
Located at Sixteenth and H Streets at Lafayette Park across from the White House, The Hay-Adams is Washington’s finest luxury hotel and one of the most historic and celebrated properties in the world. The Hotel offers 145 rooms and suites, many with White House views. It has won numerous awards for its impeccable service and is a member of The Leading Hotels of the World, an exclusive group of discriminating luxury hotels worldwide. For more information, visit www.hayadams.com and follow The Hay-Adams on Facebook www.facebook.com/TheHayAdams and Twitter @HayAdamsHotel
About YANUA International
YANUA International Pte Ltd is incorporated in Singapore. YANUA’s philosophical beliefs are at the heart of the company and can be found in their ventures. They promote a lifestyle based on intrinsic Asian values of interdependence and balance and strive to encourage people to live fuller, more meaningful lives and bring positive change to the world.  YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley.  More information about YANUA International can be found at www.yanua.com.

“Saving Pandas” Mobile App Sheds Light on Pandas Plight
Contact: Michelle Bolton Public Relations                    September 10, 2014      818/990-1540“Saving Pandas” Mobile App Sheds Light on Pandas Plight              New App Raises Awareness of Diminishing Giant Panda PopulationIn an effort to educate as well as entertain, YANUA International has launched the Saving Pandas mobile application game in...

“Saving Pandas” Mobile App Sheds Light on Pandas Plight

Contact: Michelle Bolton Public Relations                    September 10, 2014
      818/990-1540



“Saving Pandas” Mobile App Sheds Light on Pandas Plight              
New App Raises Awareness of Diminishing Giant Panda Population

In an effort to educate as well as entertain, YANUA International has launched the Saving Pandas mobile application game in collaboration with the Chengdu Research Base of Giant Panda Breeding (Chengdu Panda Base).
The Saving Pandas P-5 (Pandas Five) app characters were inspired by a group of giant pandas that reside at the Chengdu Panda Base.  The Saving Pandas game revolves around the heart or "心" (xin), the core of Chinese culture and its philosophy.  Players use their skills and powers to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas.  In between levels, facts about giant pandas educate players about the importance of conservation of one of the world's most treasured animals.  Pandas are a symbol of China and the three great Chinese philosophies -- Confucianism, Zen Buddhism and Taoism feature many teachings that focus on the heart.   
Giant pandas inhabit the six major mountain ranges in Sichuan, Shaanxi and Gansu provinces of China.  They have the digestive system of a carnivore, but the rare black and white animals depend almost exclusively on bamboo, foraging 14 or more hours a day. With a population of less than 2000, the species is included on the endangered list by the Convention on International Trade in Endangered Species of Wild Fauna and Flora and is protected by China’s Wildlife Protective Law as a special-class protected animal.  Though small in number, giant pandas have visited many countries and serve as envoys of friendship from China to the world.
Dr. Richard C Helfer, Chairman of YANUA International, says, "We see the interactive nature of this game to be an extraordinary way of engaging people on the topic of panda conservation. The long term efforts of sustaining the giant panda population through programs such as reintroducing the giant panda back into its natural habitat are vital to the future of these wondrous creatures which have survived the flux of changes through millions of years of evolution."

YANUA International is  also a supporter of the Chengdu Giant Panda Breeding Research Foundation. It recently completed  in May this year, a successful Cause Marketing Campaign with the San Diego Zoo to benefit the Zoo's Global Wildlife Conservancy, and in August 2014, held a fund-raising campaign for Friends of the National Zoo, Washington DC.
















About YANUA International
YANUA International Pte Ltd is incorporated in Singapore. YANUA'S philosophical beliefs are at the heart of the company and can be found in their ventures. YANUA is a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought.  Amongst its lifestyle initiatives, YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley in Chengdu.  
More information about YANUA International can be found at www.yanua.com
About the Saving Pandas Mobile App
YANUA International presents the fun and educational game, Saving Pandas. Launched in March 2014 in collaboration with the Chengdu Panda Base, on Iphones, iPads and IPods by way of a full-scale marketing campaign, Saving Pandas is poised for success amongst young and old alike. The adorable and addicting game challenges players to use their skills and powers to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas which have been abducted by space aliens. The panda hero or heroine collects hearts during the journey across each level of their challenge. The number of hearts collected determines the number of stars achieved at the end of each level.
The game's characters are actually inspired by five real life giant pandas whose home is the Chengdu Panda Base in China. Facts about giant pandas in the game help to educate players and remind everyone about the importance of caring for the well-being and conservation of one of the world's most loved animals.
The game is available in English, Japanese, Mandarin, French, Spanish and Portuguese. More information on the game can be found at savingpandas.com.
The game also interacts with fans on Facebook, Twitter, Pininterest and Youtube.  It is available to play on iPhones, iPads and iPods and can be downloaded in the Apple app store for US$1.99.
About Chengdu Panda Base
The Chengdu Panda Base is a non-profit organization engaged in wildlife research, captive breeding, conservation education and educational tourism. It is located in Chengdu, Sichuan, People's Republic of China. The base was founded in 1987 with six giant pandas rescued from the wild and has grown to 145 giant pandas today. Chengdu Panda Base possesses a unique and uncompromising commitment to the conservation of the wild (in situ) population and the healthy growth of the captive (ex situ)population. Its aims are to be a world-class research facility, conservation education center and international educational tourism destination. For more information, please visit www.panda.org.cn
MEDIA: Download codes are available to demo the Saving Pandas app.  PDF and Jpeg images, as well as                b-roll of the Saving Pandas game are also available.  

SAVING PANDAS MOBILE APP AND SAN DIEGO ZOO
SAVING PANDAS MOBILE APP AND SAN DIEGO ZOO JOIN FORCES WITH GOAL TO RAISE $10,000 FOR SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY Saving Pandas Game to Be Showcased at Event Memorial Day Weekend at San Diego ZooSAN DIEGO (May 20, 2014) – YANUA International, presenters of the Saving Pandas™ mobile...

SAVING PANDAS MOBILE APP AND SAN DIEGO ZOO

SAVING PANDAS MOBILE APP AND SAN DIEGO ZOO JOIN FORCES WITH GOAL
TO RAISE $10,000 FOR SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY
Saving Pandas Game to Be Showcased at Event
Memorial Day Weekend at San Diego Zoo

SAN DIEGO (May 20, 2014) – YANUA International, presenters of the Saving Pandas™ mobile game app and an advocate of giant panda conservation, today announced its plans to raise $10,000 for the San Diego Zoo Global Wildlife Conservancy, which is dedicated to bringing endangered species back from the brink of extinction and protecting wildlife and habitats around the world. For every download of Saving Pandas through June 4, 2014, YANUA will donate $1 to the Wildlife Conservancy. To further awareness, the game app will be showcased during Memorial Day weekend at a live event at the San Diego Zoo, giving panda lovers and zoo-goers a hands-on experience with a mobile game where players rescue baby pandas from evil space aliens in a series of twists and turns. The Saving Pandas mobile game was launched by YANUA in collaboration with China’s Chengdu  Research Base of Giant Panda Breeding.

Saving Pandas Pledges $10,000 to the San Diego Zoo Global Wildlife Conservancy
“With the help of the public, our goal is to raise $10,000 during a six-week promotion leading up to our one-time special event on Sunday, May 25, 2014. For every download of Saving Pandas, $1 will go towards our goal to benefit the San Diego Zoo Global Wildlife Conservancy,” said Natalie Diekmann, a marketing representative for YANUA International.

"We appreciate YANUA’s interest in contributing to San Diego Zoo Global's work with giant pandas,” said Ted Molter, chief marketing officer for San Diego Zoo Global.  "We hope this campaign will raise money and awareness for our conservation programs."

Interactive Family Fun, Freebies and More
San Diego Zoo guests can locate the Saving Pandas live event on the Zoo’s Front Street on Sunday, May 25, 2014, from 9 a.m. to 6 p.m. The interactive experience will include iPad® gameplay stations, panda-themed photo opportunities and freebies including Saving Pandas tattoos. Participants can become members of the P-5 Club, named for the five original giant pandas that inspired the game and currently reside at the Chengdu Research Base, to spread the word about conservation, receive Saving Pandas updates and enjoy P-5 Club exclusives. Opt-in subscribers to the P-5 Club will have an opportunity to win one of five P-5 prize packs, which include a P-5 plush collection and a copy of Giant Pandas, Born Survivors, by Dr. Zhang Zhihe, an authority on pandas and director of the Chengdu Research Base of Giant Panda Breeding.
Be a Panda Hero – Download Saving Pandas Today
The game requires players to use their skills to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas abducted by evil space aliens. Players select a P-5 hero based on the five giant pandas living at the Chengdu Research Base, each with its own personality. The game pandas represent a force for positive change in the world, and players use their panda to collect hearts during their journey. In between levels, facts help educate players about giant pandas.

•    Jin Shi (Golden Lion) ‘The Explorer’ – Adventurous and curious. He is willing to flow with new ideas and loves to wander. Courageous, analytical mind; the advisor of the P-5.
•    Ying Ying (Welcome) ‘The Rockstar’ – He is avant-garde, fun, talented and musically inspired by everything. Ability to charm others. Loves attention. Likes ‘The Dancer.’
•    Yin Yin (Recite, Chant) ‘The Dancer’ – Kind, compassionate; a gentle disposition. Feminine in mannerisms. Strong character, resilient. Likes ‘The Sportsman.’
•    Xi Le (Good News, Happy) ‘The Sportsman’ – Highly competitive, focused, a team player and physical leader of the P-5. Daring, bold. Always comes to the rescue, a champion.
•    Le Le (Happiness) ‘The Artist’ – A sculptor, a renaissance revivalist. Sees opportunities in everything. Believes in her art as a force for good. Loves the planet and eco-products.

Available in the App Store℠ for $1.99, Saving Pandas is played on iPhone®, iPod touch® or iPad®. It can be downloaded in English, Japanese, Mandarin, French, Spanish and Portuguese.
Follow Saving Pandas at www.savingpandas.com or follow on Facebook, @SavingPandasApp on Twitter, and SavingPandasApp on Instagram.

ABOUT YANUA INTERNATIONAL
YANUA International Pte Ltd is incorporated in Singapore. YANUA aspires to be a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought. YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley.

ABOUT CHENGDU RESEARCH BASE OF GIANT PANDAS BREEDING
The Chengdu Research Base of Giant Panda Breeding is a non-profit organization engaged in wildlife research, captive breeding, conservation education, and educational tourism.  It is located in Chengdu, Sichuan, People's Republic of China.  The Base was founded in 1987 with six Giant Pandas rescued from the wild and has grown to 145 Giant Pandas today.  
Chengdu Panda Base possesses a unique and uncompromising commitment to the conservation of the wild (in situ) population and the healthy growth of the captive (ex situ) population. It aims to be a world-class research facility, conservation education center and international educational tourism destination. For more information please visit www.panda.org.cn

ABOUT SAN DIEGO ZOO GLOBAL
Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes onsite wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents.  The important conservation and science work of these entities is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by the Foundation of San Diego Zoo Global.

App calls for panda protection
The Chengdu Research Base of Giant Panda Breeding in Sichuan province launched the "Saving Pandas" mobile application game in collaboration with a company in Singapore on Friday."Fun and educational, the game raises awareness of giant panda conservation.

App calls for panda protection

The Chengdu Research Base of Giant Panda Breeding in Sichuan province launched the "Saving Pandas" mobile application game in collaboration with a company in Singapore on Friday.
"Fun and educational, the game raises awareness of giant panda conservation. The characters in the game, the P-5 (Pandas Five), were inspired by a group of pandas at the base. The five pandas each have their own unique identity. But together they represent a force for positive change in the world," said base chief Zhang Zhihe.
The game is themed on the heart, incorporating many teachings from the three great Chinese philosophies - Confucianism, Buddhism and Taoism.
The game challenges players to use their skills and powers to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas abducted by space aliens. The panda hero or heroine collects hearts during the journey. The number of hearts collected determines the number of stars achieved at the end of each level.
"In between levels, facts about pandas help to educate players and remind all about the importance of caring for the well-being and conservation of one of the world's most loved animals," said Richard C Helfer, chairman of the Singapore-based YANUA International which launched the game with the panda base.
"Available in the Apple app store for $1.99, the game can be played on an iPhone, iPod or iPad. It can be downloaded in Chinese, English, Japanese, French, Spanish and Portuguese," he said.
Zhang said his base is happy to collaborate with YANUA on Saving Pandas.
"Using an entertaining platform is a great way to promote awareness of panda conservation," he said.
The game's marketing efforts will include an opportunity for consumers to win a trip to China to visit Zhang's base, and one lucky panda lover will participate in the Panda Keeper's program, which includes a unique opportunity to interact closely with the pandas during his or her visit.